Paljor Lama, Managing Consultant, Engage
Artificial intelligence (AI) is transforming the workplace, enhancing efficiency, personalizing experiences, and driving smarter decision-making.
Yet, despite its potential, many employees feel uncertain about AI’s impact on their roles. A well-crafted internal communication strategy can bridge this gap, ensuring AI adoption is met with confidence rather than resistance.
At Advito, we understand the power of strategic communication in driving behavior change. Just as we help clients boost employee engagement by utilizing consumer marketing tactics, we can apply the same principles to AI adoption. Here’s how to cultivate a positive attitude toward AI within your organization—and measure success along the way.
1. Address employee concerns head-on
AI skepticism often stems from a lack of understanding. Transparent communication is key to easing concerns and clarifying AI’s role.
- Acknowledge fears: Employees may worry about job security, ethical concerns, or AI’s decision-making process. Address these directly through town halls, Q&A sessions, or internal blogs.
- Highlight AI’s support role: Reinforce that AI is an enhancement, not a replacement. Show how it automates mundane tasks, freeing employees to focus on strategic and creative work.
- Use real-life examples: Demonstrate AI’s positive impact through case studies, testimonials, or pilot programs. For instance, AI can automate tasks like data entry, translations and voice-over generation, allowing employees to focus on strategic activities. At Advito, we’ve partnered with an AI platform to generate a number of video voice-overs allowing us to save on production time and costs. We’re also leveraging AI to provide simplified summaries of complex datasets leading to potential correlations with data.
2. Make AI adoption relatable and engaging
Behavioral change requires engagement. Just like we tailor communications to resonate with employees, AI adoption should feel relevant and beneficial.
- Leverage storytelling: Share success stories from employees who have benefited from AI-driven tools.
- Gamify learning: Use challenges, quizzes, or recognition programs to encourage AI tool usage.
- Provide hands-on training: Interactive sessions help employees see AI’s benefits in action, reducing apprehension.
3. Align AI with organizational goals
Employees are more likely to embrace AI if they see how it connects to the company’s broader mission and their own professional growth.
- Connect AI to company values: Show how AI supports sustainability, efficiency, or customer experience initiatives. For example, AI can help streamline workflows by automating repetitive tasks, improving decision-making, and enhancing collaboration.
- Clarify the “What’s in it for me?”: Harness the power of ‘why’ in crafting meaningful communications. Demonstrate how it’s a win-win for the employee as well as the company, and highlight the benefits to the individual.
- Involve leadership: When executives champion AI adoption, employees are more likely to trust and follow suit.
4. Measure adoption and adjust strategies
To ensure AI adoption is progressing effectively, track key engagement metrics like:
- Usage analytics: Monitor logins, interactions, and task automation rates within AI-powered tools.
- Employee feedback: Conduct surveys or pulse checks to gauge sentiment and identify areas for improvement.
- Business impact: Track efficiency gains, time savings, or enhanced decision-making to showcase AI’s tangible value. As an example, you could measure the following metrics before and after AI: average response and resolution time, support tickets per month and the cost per ticket, which would then provide the estimated monthly savings.
Advito can help you drive AI adoption
Driving AI adoption requires a thoughtful, behavior-driven communication approach. At Advito, we help organizations craft compelling, data-driven strategies to influence employee behavior and maximize program adoption. Are you ready to build employee confidence in AI? Contact us today to explore how we can support your internal communication efforts and drive measurable results.