By Paljor Lama, Managing Consultant, Engage
Effective communication is crucial for achieving success in today’s modern workplace.
Companies that aim to achieve high employee engagement and satisfaction understand that traditional communication channels, while still useful, may not always be enough to establish strong connections with their workforce. One of the challenges of relying solely on the most popular communication channels is that employees may end up being overwhelmed by the amount of content from a particular channel, such as an excessive number of emails to read.
To truly stand out and cultivate a thriving organizational culture, businesses are increasingly turning to underutilized or unconventional communication channels. Let’s explore some of these innovative digital solutions and how they can elevate your employee engagement.
1. Podcasts
In an era dominated by audio content, podcasts offer a compelling medium for internal communication. Companies or individual business units can create branded podcasts featuring interviews with leadership, employee spotlights, industry insights, and even training sessions. Podcasts provide a convenient way for employees to stay informed and engaged, especially during commutes or downtime, and according to a report by Statista, the number of podcast listeners worldwide is projected to reach over 505 million by 2025, indicating a significant increase from previous years.
2. Vlogs
Similar to podcasts, internal vlogs provide a platform for leadership to share insights and updates directly with employees. These personalized messages create a sense of connection and alignment, reinforcing the company’s mission and values. Research by HubSpot found that in 2023, people watched 17 hours of online videos per week on average and that people are 52% more likely to share video content than any other type of content. This suggests that employees may also prefer video content for internal communications, including messages from leadership.
3. Internal social networks
Internal social networks create a secure space for employees to share ideas, celebrate achievements, and build relationships. These platforms foster a sense of community and transparency, enabling employees to engage with peers and leadership via two-way communication.
4. Laptop wallpapers and waiting screens
Use employees’ laptop login screens, desktop wallpapers, and “please wait” screens during virtual town-hall meetings to communicate big changes! It’s a unique channel with tons of visibility. These displays can feature real-time updates on company news, achievements, and upcoming events.
5. Gamification platforms
Incorporating elements of gamification into communication channels can transform mundane tasks into engaging experiences. Whether through gamified training modules, incentive programs, or interactive challenges, gamification motivates employees to actively participate and rewards their contributions. eco.mio a software company specializing in sustainability and Advito partner, provides clients a gamification solution to influence sustainable booking behavior. By engaging employees in sustainable travel initiatives, a recent eco.mio client saw a 26% rise in train travel, replacing 486 flights and saving over 60 tons of CO2 after implementing the gamification platform into their travel booking tool.
6. Employee-led webinars or workshops
Empower employees to share their expertise and passions through hosting webinars or workshops on topics ranging from professional development to hobbies outside of work. This not only fosters a culture of continuous learning but also strengthens bonds within teams as colleagues learn from each other.
7. Anonymous feedback platforms
Establishing channels for anonymous feedback encourages open communication and honest dialogue. Employees may feel more comfortable expressing concerns or suggestions without fear of reprisal, leading to valuable insights for improvement and fostering a culture of trust and transparency.
8. Employee appreciation platforms
Recognizing and appreciating employees is essential for morale and retention. Employee appreciation platforms allow colleagues to publicly acknowledge each other’s contributions, whether through virtual badges, shout-outs, or digital rewards. These platforms cultivate a culture of gratitude and recognition, reinforcing positive behaviors and fostering a sense of belonging.
9. Digital adoption platforms (DAPs)
If your organization utilizes a DAP, perhaps within a different department, there may not be additional licensing costs to apply it to your business unit’s priorities. A DAP can help with real-time, on-screen guidance to users, helping with software adoption, user training and overall employee satisfaction.
10. Chatbots
Chatbots offer a dynamic solution to enhance employee engagement by providing instant access to information, support, and resources in a personalized and interactive manner. These AI-powered assistants can facilitate seamless communication and collaboration within the organization, offering employees a convenient channel to ask questions, seek assistance, and access relevant information anytime, anywhere.
Incorporating these underutilized or uncommon communication channels into your company’s communication strategy can have a transformative impact on employee engagement and satisfaction. By embracing innovative communication channels, you have the opportunity to improve internal communication and strengthen your organizational culture. At Advito, we can help you take your employee engagement to the next level. Contact us to learn more.