The Travel Manager’s Guide to Merchandising

 

In this distracting digital world, you have only seconds to get your travelers’ attention. The more you understand about how your travelers think and make decisions, the better you can influence their travel booking behavior to support the goals of your travel program and organization.

 

In this whitepaper, you’ll learn:

  • How to influence travelers at the point of sale and leverage spend data to gain valuable insights
  • The best way to present options to your travelers in the online booking tool
  • How to use the principles of behavioral economics to develop a merchandising strategy
  • How to create a positive digital booking experience and drive trust in the program

Learn how behavioral economics can support the goals of your travel program

Apply behavioral economics to your program influence business travel decisions

This Guide to Merchandising will help you navigate key behavioral economics concepts and link them to the travel program management challenges you wrestle with every day. It sheds light on the consumer psychology that shapes traveler decisions, and provides specific examples that you can implement to guide those decisions inside the online booking tool.

Leverage Spend Data

Use spend data to create custom messaging and optimize content in the OBT

Improve Program Compliance

Reduce leakage and comparison shopping on third-party travel websites

Improve the Traveler Experience

Drive program loyalty by creating a positive digital experience – from booking to post-trip

Ensure Traveler Safety

Reduce leakage and comparison shopping on third-party travel websites

Advito is a corporate travel management consultancy that develops innovative strategies to uncover breakthrough savings opportunities in your travel program.