Time Inc. successfully downsizes its air program after a corporate spin off
Time Inc. needed to reshape its air travel program in a way that wouldn’t be a shock to travelers or executives overseeing financials. The company called on Advito, a long-standing consulting partner of Time Warner.
- 25x return on investment
- Resized air travel program after divestiture from Time Warner
- Maintained discounts on key routes despite 90% drop in air spend