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The Travel Manager’s Guide to Merchandising

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In this distracting digital world, you have only seconds to get your travelers’ attention. The more you understand about how your travelers think and make decisions, the better you can influence their travel booking behavior to support the goals of your travel program and organization.

This Travel Manager’s Guide to Merchandising will help you navigate key behavioral economics concepts and link them to the travel program management challenges you wrestle with every day. It sheds light on the consumer psychology that shapes traveler decisions and provides specific examples that you can implement to guide those decisions inside the online booking tool.

In this whitepaper, you’ll learn:

  • How to influence travelers at the point of sale and leverage spend data to gain valuable insights
  • The best way to present options to your travelers in the online booking tool
  • How to use the principles of behavioral economics to develop a merchandising strategy
  • How to create a positive digital booking experience and drive trust in the program

Learn how to apply behavioral economics to your program to influence business travel decisions

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