SunTrust simplifies its hotel sourcing process while also cutting costs

SunTrust Bank, a large regional financial institution in the United States, came to Advito with three goals: to reduce the number of preferred hotels, to contain costs and to make the entire process of negotiating hotel rates simpler and more straightforward.

  • Significant cost avoidance
  • ROI exceeding 300%
  • Time-saving simplification of hotel negotiations

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