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SunTrust simplifies its hotel sourcing process while also cutting costs

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SunTrust Bank, a large regional financial institution in the United States, came to Advito with three goals: to reduce the number of preferred hotels, to contain costs and to make the entire process of negotiating hotel rates simpler and more straightforward.

Advito was able to conduct streamlined negotiations by clearly defining priorities and using comprehensive data and Advito’s exclusive tool to determine the best providers. Ultimately, we were able to accomplish SunTrust’s goals resulting in:

  • Significant cost avoidance
  • ROI exceeding 300%
  • Time-saving simplification of hotel negotiations

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