ITG modernizes its global hotel strategy
Imperial Tobacco Group was seeking a more disciplined approach to hotels. The company lacked resources to manage the hotel request for proposals process. Travel program leaders also wanted to know if ITG’s meetings, incentives, conferences and exhibitions (MICE) program was ripe for consolidation and related savings.
- Uniform global hotel sourcing that maintained existing preferred hotel choices
- Data-driven insights across countries in an at-a-glance dashboard
- Greater leverage during hotel sourcing negotiations
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