Traveller engagement workbook

Your essential guide to communicating with travellers

This workbook will help you develop the foundation for creating integrated marketing strategies and targeted communications that link directly to your travel program goals.

  • Goal setting
  • Communications channels
  • Message mapping
  • Roadmap planning
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is your communication strategy reaching today’s travellers?

In the past booking travel was simple – you called your TMC. Today, with so many options at travellers’ fingertips, it’s important that you have a strategy in place to guide traveller behavior in alignment with your program goals.

Is your goal to reduce emissions?

  • Guide travellers towards airline suppliers that are operating more sustainable aircraft at the point of sale.

Are you trying to reduce spend?

  • Educate travellers on when a trip should be replaced with virtual collaboration.
Establish S.M.A.R.T. travel program
Create messaging that informs and influences
Determine relevant communications channels
Develop a comprehensive campaign roadmap
It’s important to treat business travellers the same as consumers. Their expectations have evolved in a world dominated by marketing and it’s critical that relevant program information is served up to them in the right place and at the right time. An integrated traveller engagement strategy can help bridge this gap between the modern consumer’s purchase journey and your travel program experience.

Paljor Lama

Managing Consultant, Traveller Engagement, Advito


Want more resources on building a traveller engagement strategy? Check out our blog!

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Ready to dive in?

Download our interactive workbook now to start building an engaging communications strategy and reach your travel program goals.
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