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Social communities playbook

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Building a social community in the workplace is a practice companies and employees have done for decades. Formally, companies used physical meetings and events to inspire productivity and encourage employees to interact. Informally, employees gathered around the water cooler to connect, share information, and solve problems. In today’s modern workplace, sustaining a social community is far more difficult.

It is compounded by a changing global workforce, employees who think more like consumers, and rapidly evolving digital technology. Your program now depends not only on procuring the best travel deals but supporting employees who need to communicate, be productive, and connected while traveling. It is about engaging travelers wherever they are, influencing them to interact, and nurturing the culture behind the social platforms and tools they rely on to communicate. The rules of the game have changed and this guide will help you navigate the new rules.

Build a social community of travelers

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