Achieving Breakthrough Savings with Traveler Demand and Behavior Strategies
Many travel and procurement professionals are being tasked to do more with less. In addition, many are assuming responsibilities for more functions than ever before – travel being one. Implementing demand and behavior management strategies allow travel and procurement leaders to optimize their travel programs, save on travel costs and increase traveler satisfaction.
This webinar presented by April Bridgeman, SVP of BCD Travel and managing director of Advito, and Leslie Hadden, manager of Global Travel & Event Operations for LinkedIn, will help you:
- Impact the culture of travel for sustained, far-reaching benefits beyond cost control
- Understand the essential role of travel alternatives in a demand and behavior strategy
- Learn how to increase traveler engagement using digital marketing effectively
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