Join GBTA and Advito for their first educational forum of 2019!
Thursday, January 24th
EB Hotel Miami
Topic: 2019 Travel Forecast – Predict the future, prescribe action, change traveler behavior to drive deep savings
Speaker: Michael Silvey, Sr. Director & Practice Area Leader, Traveler Engagement ADVITO
11:00am – Registration / Living Hungry Packing Party (supporting women in distress)
11:30am – 12:00pm Welcome Remarks, Chapter Business, and Self Introductions
11:30am – 12:30pm – Lunch is served
12:30pm – 1:20pm – Michael Silvey, 2019 Travel Forecast
1:20pm – 2:00pm – Raffles and Networking
– Identify where the market will be moving in 2019 and how that can relate to your customer programs
– Create actions that are meaningful that will address market and program fluctuations
– Balance actions that will influence the travelers decision and drive savings
About Our Speaker
Michael Silvey is head of Advito’s Traveler Engagement practice, targeting how corporate travel buying decisions are made then addressing those decisions through digital content. Michael brings 20 years of travel industry experience to the practice, including a strong background in data intelligence, digital travel technologies and relationship management. Combining his industry experience with his formal education, being political science and linguistics, Michael leverages how language is used and the nuances of a personal idiolect to lead a team that develops engagement strategies that are meaningful and impactful.